A small consultancy doing one thing well.

Named is a Cape Town consultancy focused on a single discipline: Answer Engine Optimization for reputation-built businesses across Southern Africa.

We exist because the way prospects find professional services has changed faster than the marketing industry has caught up. The businesses winning the next decade of new work are the ones being named inside the answers — not the ones bidding on the keywords that lead to a page of links nobody reads.

We don't take on every kind of work — only Answer Engine Optimization, and only for businesses that grow on reputation. The focus is narrow on purpose. It lets us be specific about what works, and honest about what doesn't.

If you want to know whether AI assistants currently name your business, the answer is almost always knowable in a week. That's what the Report Card is for.