A small consultancy doing one thing well.

Named is a Cape Town consultancy focused on a single discipline: Answer Engine Optimization for accounting and advisory firms.

We exist because the way prospects find professional services has changed faster than the marketing industry has caught up. The firms winning the next decade of new business are the ones being named inside the answers — not the ones bidding on the keywords that lead to a page of links nobody reads.

We don't take on every firm, and we don't take on firms outside accounting and advisory. The discipline is narrow on purpose. It lets us be specific about what works, and honest about what doesn't.

If you want to know whether AI assistants currently name your firm, the answer is almost always knowable in a week. That's what the Report Card is for.