Articles
Short, practical pieces on how AI assistants decide who to name when a Cape Town business owner asks for an accountant.
AEO is the practice of getting your firm named in the answers generated by AI assistants like ChatGPT, Perplexity, Gemini and Google's AI Overviews — rather than fighting for a position in a list of blue links.
Most often a thin or missing Google Business Profile, too few reviews, and a website the engines can't cleanly read. It is rarely a reflection of how good your work is, and it has almost nothing to do with where you rank on Google.
You get cited by giving AI assistants enough trusted, readable signals to name you with confidence — a complete Google Business Profile backed by real reviews, structured data on your website, and content that answers client questions directly.
SEO gets you into the list of links. AEO gets you named in the AI-generated answer. The foundations overlap, but what they reward is different — and for accounting firms, the answer is where decisions are made.
By giving ChatGPT, Perplexity, Gemini and Google's AI Overviews enough trusted, local signals to name them — a complete Google Business Profile with reviews, structured data on the website, and content that answers the questions South African clients actually ask.